Got a drawer of beautiful old jewelry? You're not alone. Figuring out how to sell it for what it's really worth comes down to a few key steps: understanding its value, prepping it for a new owner, and picking the right place to sell it. The best path for you depends on your goal—are you after the highest price, a quick sale, or an expert to handle the whole thing?
Your North Atlanta Guide to Designer Consignment
Ready to turn that beautiful jewelry into cash? I know it can feel like a huge task, but you're in the right place. Think of this as your quick-start guide to selling antique and designer jewelry, tailored for our neighbors in North Atlanta.
We’ll walk through the must-know first steps for anyone in Roswell, Marietta, or Alpharetta looking to sell. You'll get a clear picture of all your options and quickly understand why just walking into the first shop you see isn't the best move. This is about making a smart decision that gets you top dollar for your pieces.
Your Jewelry's True Value. Not The Insurance Price.
First things first, let's talk value. This is where a lot of people get tripped up. There’s a huge difference between an insurance appraisal and what a piece is actually worth on the open market.
An insurance appraisal almost always lists a high "replacement value"—that's what it would cost to create a brand-new, identical piece today. This number is nearly always higher than the fair market value, which is the price a willing buyer in East Cobb would realistically pay for it in its current, pre-owned condition.
Knowing this difference is crucial. It sets the right expectations from the start and keeps you from feeling lowballed. Fair market value is a moving target, influenced by age, condition, rarity, and current trends.
The Smartest Place to Sell.
Once you have a better sense of what you're working with, the next big question is where to sell it. You have a few different paths. Selling online means you’re on the hook for everything. Auctions can be a gamble.
This decision tree gives you a quick visual to help you find the best path based on what matters most to you.

As you can see, your primary goal—whether it's speed, profit, or convenience—points you directly toward the best sales channel for your specific piece of jewelry.
Where to Sell Your Jewelry: A Quick Comparison
To make your decision even easier, here's a simple table comparing the most common sales channels. It helps you see at a glance whether consigning, selling online, or heading to an auction is the right move for you.
For many of our clients in East Cobb, Milton, and Cumming, finding a trusted local partner like us offers the perfect balance of convenience and a great return. We're the go-to consignment store in Roswell for a reason. If you're curious about other valuables, these Top UK Tips for Selling Antique Coins offer a broader perspective.
| Sales Channel | Best For | Potential Payout | Effort Required | Speed of Sale |
|---|---|---|---|---|
| Local Consignment (like Board of Trade) | High-value, designer, or unique pieces where expert marketing helps. Ideal for sellers wanting maximum return with minimal effort. | High (typically 40-60% of sale price) | Low (experts handle pricing, photos, and sales) | Medium (depends on buyer demand) |
| Online Marketplaces (e.g., eBay, Etsy) | Common or lower-value items where you control the entire process. Good for those comfortable with digital sales. | Varies (you set the price but fees are high) | High (you do all the work) | Varies (can be fast or very slow) |
| Auction Houses | Extremely rare, historically significant, or high-demand pieces that attract competitive bidding. | Can be very high, but unpredictable | Medium (requires research and coordination) | Slow (tied to auction schedules) |
| Private Sale to a Dealer or Jeweler | Quick cash sales where speed is the top priority. Best for selling items based on their metal or stone weight. | Low to Medium (dealers buy to resell) | Low (quick appraisal and offer) | Fast (often same-day payment) |
Think of this as your roadmap to a successful and profitable sale. Making the right choice ensures your treasured piece finds a new home and you get the value it truly deserves.
Uncover Your Jewelry's Story. (And Its Value).
Every piece of antique jewelry has a story. Your job—and where the real fun begins—is to play detective. It’s what transforms an "old ring" into a piece of history that a collector from East Cobb to Cumming will be thrilled to own.
The first clue is style. Does it have the bold, geometric look of Art Deco? The romantic flourishes of Victorian pieces? Or the delicate elegance of Edwardian design? Identifying the era is the first major step.
This is a great moment to brush up on the distinctions. For a deeper dive, check out our guide on what is estate jewelry. It clarifies the terms and helps you categorize your pieces.
Find The Telltale Signs.
Now, grab a magnifying glass. The best secrets are hidden in the details. You’re hunting for tiny stamps known as maker's marks (who made it) and hallmarks (what it’s made of).
A signature from a designer like Tiffany & Co., Cartier, or Van Cleef & Arpels can instantly send a piece’s value soaring. But even marks from lesser-known artisans tell a story of quality. The hallmarks are just as vital, indicating the metal's purity—like "14k" for gold or "925" for sterling silver.
Details like these are the foundation of your jewelry’s worth. Identifying the precious metals and any rare gemstones, like those in this Turquoise Pendant with Emeralds and Rare Orange Sapphires in Sterling Silver and 14k Gold, is what separates a pretty trinket from a valuable antique.
The Power of A Good Story.
Beyond the physical piece is its history of ownership—what we call provenance. A documented history can dramatically boost your jewelry’s price. Did it belong to a notable family in Marietta or Milton? Was it a gift for a major anniversary?
Start digging through old family archives for clues.
- Old Photographs: Look for pictures of your grandmother wearing the piece.
- Family Stories: Jot down any memories that have been passed down.
- Original Documents: Receipts, original boxes, or old appraisals are pure gold.
This context provides an emotional connection that buyers crave. It's the difference between selling a simple gold locket and selling a gold locket that was a wedding gift in 1920s Alpharetta.
Provenance isn't just a backstory; it's proof of authenticity and a tangible piece of history. A compelling story supported by evidence makes an item far more valuable than the sum of its parts.
A Pro Valuation Is Non-Negotiable.
Trying to price an antique based on a quick online search is a bad idea. Price it too low, and you leave money on the table. Price it too high, and it will sit there forever. A professional valuation isn't a suggestion; it's your most important tool.
This isn’t a small market. The global antique industry is projected to hit $54.2 billion by 2025, with antique jewelry claiming a solid 28% of that. This growth is driven by collectors who want authentic history, and 78% of these buyers demand certificates to verify it. Getting a professional appraisal is key, especially as the jewelry appraisal market itself is set to grow by $2.07 billion by 2029.
At Board of Trade, we bring over 30 years of expertise to this process right here in Roswell. We don’t just look at the gold and gems; we evaluate the story, materials, and craftsmanship to determine its true value in today’s North Atlanta market. This expert insight ensures your piece is positioned to attract the right buyers and fetch the best price. Ready to find out what your treasure is really worth?
Make Your Jewelry Shine. (But Not Too Much).

First impressions count. In the world of high-end jewelry, presentation is king. Before you bring a piece to us, a little prep work can make a huge difference in its appeal and final sale price.
We’re not talking about a total overhaul. This is about thoughtful presentation—highlighting the quality that buyers from Alpharetta to East Cobb are looking for.
Clean Gently. Or Don't.
The biggest mistake we see? Over-cleaning. Antique jewelry often has a beautiful patina—that soft sheen metal gets after decades. Collectors prize this; it’s a sign of authenticity. Aggressively polishing it away can tank the value.
Your goal is just to remove surface dust and grime, not to erase its history.
- Gold and Platinum: A quick soak in warm water with a few drops of mild dish soap is perfect. Use a baby toothbrush to get into tiny crevices, then rinse and pat dry.
- Silver: Stick to a soft silver-polishing cloth. It will bring back the shine without stripping the desirable patina. Stay far away from harsh chemical dips.
- Delicate Stones: Be extra careful with porous gems like pearls, opals, and turquoise. Never submerge them. A gentle wipe with a soft, damp cloth is all they need.
When in doubt, do less. A professional cleaning is a small investment to protect a much larger one.
Fix It. But Only The Small Stuff.
Small flaws can be major distractions. A loose clasp, a single missing stone, or a bent prong can make a buyer hesitate.
Getting these minor issues fixed by a professional is almost always worth it. It sends a clear signal that the jewelry has been cared for and is ready to wear. But please, don't try this at home. Always take your heirlooms to a trusted jeweler who has experience with antiques.
This kind of prep work goes hand-in-hand with knowing exactly what you have. If you’re dealing with gold, for example, confirming its authenticity is non-negotiable. Our guide on how to tell real gold jewelry can help you make sure you're representing your item accurately.
Get Your Paperwork Together.
Remember that provenance we discussed? Now’s the time to pull together every document that tells your jewelry’s story. This paperwork adds a layer of trust that serious buyers demand.
Round up everything you can find:
- Original Boxes: A signed box from a heritage maker like Cartier or Tiffany & Co. can add significant value on its own.
- Appraisal Certificates: Even if they’re old insurance appraisals, they provide critical details.
- Old Receipts: These help establish a timeline and a history of ownership.
- Family Photos or Letters: Is there a picture of your grandmother wearing the brooch? This is provenance gold.
Organize these documents before you come in. When you bring your jewelry to our Roswell store, having this packet ready shows you’re a prepared consignor and helps us tell its story to our network of buyers, from Marietta all the way to Forsyth County.
The Smart Way to Sell: Consignment.

You’ve done the work, your piece looks incredible, and you’re ready to sell. So, what’s the smartest move? You could dive into online marketplaces, but that often means security risks and becoming a part-time marketer. Auctions can feel like a total gamble.
This is where a strategic partnership with a trusted local expert changes the game. Choosing a consignment store in Roswell like Board of Trade connects your antique jewelry directly with an established network of discerning buyers right here in North Atlanta.
Avalon Style. Consignment Value.
Think of consignment as having a professional sales team working for you. Instead of managing listings and answering endless questions, you tap into our 30+ years of market expertise. We handle the marketing, secure display in our high-traffic showroom, and all customer interactions.
You get the same level of exposure you’d find in upscale boutiques at Avalon or in Downtown Alpharetta, but with the built-in value and audience that only a premier consignment destination can offer. For sellers in Milton, Alpharetta, and Marietta, it's the most efficient way to get your piece in front of serious collectors.
The second-hand luxury market is absolutely booming. Projections show it will more than double from $44.7 billion in 2023 to $98.3 billion by 2031. This growth is fueled by shoppers actively seeking pre-owned designer fashion and unique estate pieces. Antique jewelry is a huge part of this trend, with sales totaling $5.5 billion globally. By consigning, you place your jewelry directly in the path of this demand. You can learn more about the growth of the estate jewelry market and see for yourself.
We're Your Partner, Not Just a Store.
We see consignment as a collaborative effort. We work with you to set the best possible price, combining your knowledge of the piece’s history with our deep understanding of the market here in Forsyth County and East Cobb. It’s a transparent process designed to get you the highest return for the least amount of your time.
At Board of Trade, consigning isn't just a transaction; it's a partnership. We combine our expertise with your piece's unique story to create a sales strategy that maximizes value and minimizes stress for you.
Our process is built on trust and results. Consignors with us earn up to 60% payouts on pieces that sell for over $500—a competitive rate that reflects the quality we handle. We also know what's hot. Art Deco pieces often appreciate 15-20% annually, while Victorian jewelry can see 25% spikes in auction interest. We use this data to position your item perfectly.
A Curated Home for Your Valuables.
One of the biggest advantages of consigning with us is our curated environment. Your antique ring won't be lost online. It will be showcased alongside other fine goods, including women’s and men’s designer consignment brands, designer handbags consignment, and high-end consignment furniture. This creates an atmosphere that attracts buyers looking for quality.
- Trusted and Local: Our Roswell showroom is a community staple, convenient for drop-ins from all the surrounding Northern Atlanta suburbs.
- Expert Valuation: We ensure your piece is priced correctly from day one.
- Targeted Marketing: We reach the right audience—people who appreciate history and craftsmanship.
This curated approach makes all the difference. For a detailed breakdown of what to expect, check out our complete guide on selling jewelry on consignment with us.
Ultimately, selling antique jewelry is about honoring its legacy. By choosing consignment, you’re not just selling an item—you're working with a partner dedicated to finding its next great home. Ready to see what your piece is worth? Visit us in Roswell and let's get started.
Your Simple Checklist for Consigning With Us
Ready to take the next step? Selling your treasured jewelry should be a rewarding experience. This is your no-fuss checklist for consigning with us at Board of Trade, right here in our Roswell showroom.
We’ll walk you through our exact process, from scheduling your consultation to seeing your piece find a happy new owner. Our goal is to make you feel confident and completely in the loop.
Book Your Private Appointment.
Everything starts with a conversation. The first step is to schedule a private consignment appointment with one of our specialists. This isn't a rushed transaction; it's dedicated time to ensure you have our undivided attention in a quiet, confidential setting.
Booking is easy—just give us a call or visit our website. This one-on-one time allows us to properly evaluate your items and answer all your questions. We’re conveniently located in Roswell, making it a simple trip from anywhere in Marietta, Milton, or Forsyth County.
What to Bring. (It's Easy).
To make the most of our time together, a little prep goes a long way. When you come in for your appointment, please try to bring these things with you.
- Your Jewelry: Of course! Bring the antique or designer pieces you are considering selling. A quick polish beforehand is always a good idea.
- All Documentation: Gather any original boxes, receipts, appraisal documents, or certificates of authenticity you might have.
- Your Photo ID: For security and our records, we'll need to see a valid government-issued photo ID.
Having these items on hand helps us create a complete and compelling story for your jewelry. That's exactly what attracts the right buyers from East Cobb to Alpharetta who are searching for unique, pre-owned designer fashion and accessories.
How We Price Your Piece.
During your appointment, our expert will carefully examine each piece. We’re looking at condition, craftsmanship, materials, hallmarks, and any unique historical features. This is a thorough assessment backed by over 30 years of experience in the Atlanta luxury market.
After the physical evaluation, we'll talk about the current market. We research recent sales of similar items and consider what our specific clientele is looking for. Our approach is a partnership—we'll recommend a starting price, but the final decision is always made with you. We want you to be completely comfortable with the pricing strategy before we move forward.
Our Promise: Transparency and collaboration are at the heart of our pricing. We combine our market knowledge with your item's history to arrive at a price that is fair, competitive, and designed to sell.
The Consignment Agreement. (No Fine Print).
Once we agree on a price, the last step is to review and sign the consignment agreement. This is a straightforward document that outlines everything in plain English. No confusing jargon, just clear terms.
Here’s what it covers:
- The Consignment Period: Our standard agreement is for a 90-day period.
- Our Commission: We’ll clearly explain our commission structure. You can earn up to 60% of the final sale price for items sold over $500.
- Payment Schedule: The agreement details exactly when and how you get paid after your item sells.
We’ll go through the entire contract with you, line by line. Once it's signed, we take it from there! We’ll professionally photograph your jewelry, write a compelling description, and place it in our secure, 10,000 sq ft showroom, marketing it to our shoppers looking for the best designer consignment in Roswell, GA.
Ready to find a new home for your treasured jewelry? Drop by or schedule your private appointment today. Let’s get started.
Answering Your Antique Jewelry Questions
We get it. Selling a treasured piece of jewelry stirs up a lot of questions. After more than 30 years in this business, we've pretty much heard them all. Here are the answers to the questions we hear most often from clients across Roswell, Milton, and the greater North Atlanta area.
What Sells The Best?
Some pieces just have that magic touch. We see strong demand for jewelry from iconic designers like Cartier or Tiffany & Co., as well as items from beloved periods like Art Deco and Edwardian.
Signed pieces with their original box or papers? Those are especially sought-after. They attract serious buyers who understand the value of authenticity.
But it’s not all about big names. Our shoppers are looking for something special. High-quality craftsmanship, unique designs, and vibrant gemstones in unsigned pieces are also incredibly popular. If it's beautiful and well-made, it has a place in our showroom.
How Is the Consignment Price Determined?
Setting the right price is something we do together. It’s a collaborative process to make sure you get the best possible return.
Our experts start by assessing your piece based on key factors:
- Its age, origin, and historical period
- The condition of the metalwork and stones
- The quality of the materials (gold purity, gemstone carat, etc.)
- Any maker's marks or designer signatures
- Its provenance and documented history
After that, we dive into current market data, looking at recent sales for comparable items. Drawing on our deep experience in the Atlanta luxury market, we'll recommend a starting price that is both competitive and fair. We always discuss and agree on the final price with you.
Do I Need An Appraisal First?
While a formal appraisal is fantastic to have, it is not required to consign with us. Our in-house specialists are trained to evaluate and value fine antique jewelry, and we can determine a realistic market price right here.
If you have an appraisal, please bring it in! It provides excellent background. If not, don't worry. We'll handle the entire valuation process with you during your private appointment at our Roswell store.
Think of us as your built-in appraisal experts. We provide the market valuation as part of our service, ensuring your journey from heirloom to sold item is as smooth as possible, whether you’re coming from Alpharetta, Marietta, or just down the road.
What Happens If It Doesn't Sell?
Our goal is always a successful and timely sale for you. Our 10,000 sq ft showroom is a premier destination for designer consignment in Roswell, GA, attracting motivated buyers daily who are actively looking for unique women’s and men’s designer fashion, accessories, and jewelry.
That said, if your item hasn't sold as we approach the end of our 90-day consignment period, we’ll proactively reach out. We believe in clear communication.
At that point, we can discuss a few options. We might suggest a strategic price adjustment to attract new interest—a decision we’d only make with your approval. Or, you are always welcome to simply retrieve your item. The process is designed to be flexible and work for you.
Ready to find the perfect new home for your treasured pieces? Board of Trade Fine Consignments is your trusted local partner, connecting beautiful antiques with discerning buyers from all over North Atlanta. From designer handbags to fine jewelry and consignment furniture, our curated collection offers luxury and value.
Visit us in Roswell to browse our racks, or schedule your private consignment appointment today and let’s discover the true value of your jewelry. Find your next designer piece today at https://www.goboardoftrade.com.
